Not every Christmas musical transfers. Just looking at their timeline I can see that 6 never transferred or toured. But I think the choice will be a commercial musical that can hopefully transfer and so recoup some of the cost. Also remember that there are a lot of musicals out there for which the rights are currently not available or already earmarked for other theatres/productions so many shows that we think would be good choices are just not available. Would it be time for a La Cage revival?
I'd love someone to do The Day that we sang. The Victoria Wood musical that's never done London.
The musicals do make a loss but they subsidy that through the restaurant and the revenue they make from selling programs and selling ice cream and drinks, the plays are produced at a lower cost so they can at least break even plus any transfer they produce and general manage themselves so the fees go back to the Menier.