Is Oxford Street dead?

I cycled from Baker Street end at Selfridges, all the way down Oxford Street down to Holborn and onto Cannon Street. So I thought I have a count up of these gaudy ‘American Candy Stores’ and I counted 8, I also know there is one near the Phoenix Theatre. It is hard to fathom out how these shops can afford to operate and a multi-billion pound coffee chains can’t, unless as point out earlier they’re used for laundering purposes.