1,133 posts
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Post by Stephen on Jul 25, 2018 13:36:23 GMT
Today the Really Useful Group rebranded to The Lloyd Webber Theatre Company or 'Lloyd Webber Theatres' this includes new smart black uniforms for all front of house staff, new logos on tickets and branding.
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5,159 posts
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Post by TallPaul on Jul 25, 2018 13:44:43 GMT
Anyone would think you have inside knowledge. For people of a certain vintage, myself included, LWT will always be London Weekend Television!
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7,190 posts
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Post by Jon on Jul 25, 2018 13:54:10 GMT
Lloyd Webber Theatres has a nice ring to it, it's good that ALW still wants to be in the theatre business, it wasn't that long ago he was prepared to sell them to Michael Grade and Michael Linnit
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Post by Deleted on Jul 25, 2018 14:42:57 GMT
I personally never liked “Really Useful Theatres” - sounded like a tacky and cheaper brand in my opinion. Lloyd Webber Theatres sounds nice and upmarket, and I love the new smart black and white logo.
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Post by Deleted on Jul 25, 2018 14:48:34 GMT
Wonder where t(he)y got the idea to use surnames for the company name... Doesn’t roll off the tongue or ring with the same prestige as ‘Delfont Macintosh Theatres’ but still helps define the venue branch of his work.
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2,022 posts
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Post by distantcousin on Jul 25, 2018 14:55:39 GMT
Anyone would think you have inside knowledge. For people of a certain vintage, myself included, LWT will always be London Weekend Television! Oh me too! Why call it that?! It is synomomous with London Weekend Television.
And ALW is a FAR more recognised acronoym for him, which he should have capitalised on.
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Post by Deleted on Jul 25, 2018 16:11:30 GMT
I think he should have called it 'The Lord's Theatres' myself. More gravitas I feel.
And to be honest, I can never think of Delfont Mackintosh without saying "For you, Lord Delfont, it would be a pleasure and an honour".
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Post by Deleted on Jul 25, 2018 18:01:28 GMT
New Logo, as styled by this lovely macaron... The W looks familiar but I can't place it....
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Post by Deleted on Jul 25, 2018 18:26:38 GMT
I always rather liked the Really Useful name. It has an idiosyncratic feel to it: it's quirky, as opposed to the does-what-it-says-on-the-tin boringness of a company named after its founder or its line of business.
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19,793 posts
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Post by BurlyBeaR on Jul 25, 2018 18:39:03 GMT
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Post by d'James on Jul 25, 2018 19:31:08 GMT
New Logo, as styled by this lovely macaron... The W looks familiar but I can't place it.... Yes it looks familiar to me too.
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1,133 posts
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Post by Stephen on Jul 25, 2018 20:23:32 GMT
The new logo and name has quite an American Feel to it for some reason...to me anyway...
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2,761 posts
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Post by n1david on Jul 25, 2018 21:50:58 GMT
Today the Really Useful Group rebranded to The Lloyd Webber Theatre Company or 'Lloyd Webber Theatres' this includes new smart black uniforms for all front of house staff, new logos on tickets and branding. As I understand it Really Useful Group still exists, for Lord LW’s creative stuff, it’s Really Useful Theatres that has rebranded. Or have I misunderstood?
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1,133 posts
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Post by Stephen on Jul 25, 2018 21:52:19 GMT
Yes you're correct sorry for mixing this up. Like has been stated above, the new name is for the theatres!
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Post by Deleted on Jul 26, 2018 6:51:38 GMT
New Logo, as styled by this lovely macaron... The W looks familiar but I can't place it.... Yes it looks familiar to me too. Think I've placed it to a hybrid of the V&A and Warner Music Recordings logos.
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2,022 posts
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Post by distantcousin on Jul 26, 2018 10:41:36 GMT
I always rather liked the Really Useful name. It has an idiosyncratic feel to it: it's quirky, as opposed to the does-what-it-says-on-the-tin boringness of a company named after its founder or its line of business.
Same. I love it. It's intrinsically him. Instead it seems his advisors have persuaded him into a bland corporate identity.
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Post by Deleted on Jul 27, 2018 21:56:13 GMT
I’ve seen pictures of the new theatre tickets, and they look a bit generic to me, e.g. the Ticketmaster and See tickets that seem to pop up at every West End venue. The old design looked like the ATG tickets but bigger, but these new ones are just plain, black and white. No frills.
I know the ticket isn’t really a significant part of the experience but I like more colourful designs as opposed to the standard stock ATG/DMT/LWT/See tickets everywhere.
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Post by Deleted on Jul 28, 2018 7:14:17 GMT
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Post by Deleted on Jul 28, 2018 9:29:17 GMT
I'd have thought it would be easier than ever to create themed tickets, given that modern printing technology allows short runs of stock to be printed far more cheaply than in the old days. But of course once you have a ticket you've already bought into the show, so the valuable space on the ticket can be used to promote something else.
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Post by Deleted on Jul 28, 2018 9:38:26 GMT
I know the ticket isn’t really a significant part of the experience but I like more colourful designs as opposed to the standard stock ATG/DMT/LWT/See tickets everywhere. I do miss proper "themed tickets" too. The original "Cats" and "Starlight Express" printed ones, the later "Cats" ticket stock from Ticketmaster with the glowing eyes. I know a few like Potter still have them, but it would be lovely if e-tickets, at least, had themed designs. Couldn't cost that much, could it, to insert a background on them? Seconded. Nederlander seem to be developing branded tickets for some of their shows, like Bat and Tina (Tina is a particular favourite as it’s also shiny!) DMT and ATG also seem to do it selectively with Hamilton, Aladdin, HPACC, Wicked, Lion King and Dreamgirls too. I always prefer the branded ones, as they feel more collectible and reflect the show itself.
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Post by Deleted on Jul 28, 2018 9:42:38 GMT
Sadly, my wall is filled with standardised ATG tickets and Capital Theatre ones (Edinburgh) because I rarely get to London to see shows, because living up north means travel is expensive.
I do like the West End ATG ones though, such as Wicked's witch stripe, the yellow Lion King ones, the black Dreamgirls ones.
DMT do it for SOME (Hamilton and Aladdin) but all the others are their normal blue and white ones.
I think CFA will get its own design, as it seems like it will be a longer run compared to other shows at the Phoenix which were limited run (e.g. The Girls, Evita, Exorcist, Chicago)
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Post by Deleted on Jul 28, 2018 9:46:04 GMT
^ And Mamma Mia! of course. It wouldn’t be difficult to do for his other long runners like Les Mis or BOM either. I wonder why not though?
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821 posts
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Post by ensembleswings on Jul 28, 2018 15:50:51 GMT
I've yet to see the new tickets and in all honesty, as someone who insists on keeping all their theatre tickets, that's the part of the rebranding I care about. I do wish all shows had branded/themed tickets though, at least the longer running shows, not only do they reflect the show itself but also they stand out when you quickly scan through all the tickets. When did Bat and Tina get themed tickets? I just had the standard default Nederlander tickets when I saw both shows, there's another excuse for a repeat visit to Tina especially.
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Post by Deleted on Jul 28, 2018 17:13:20 GMT
I've yet to see the new tickets and in all honesty, as someone who insists on keeping all their theatre tickets, that's the part of the rebranding I care about. I do wish all shows had branded/themed tickets though, at least the longer running shows, not only do they reflect the show itself but also they stand out when you quickly scan through all the tickets. When did Bat and Tina get themed tickets? I just had the standard default Nederlander tickets when I saw both shows, there's another excuse for a repeat visit to Tina especially. http://instagram.com/p/BjiCl58HdUR
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19,793 posts
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Post by BurlyBeaR on Jul 28, 2018 19:01:23 GMT
Good for you but mine had a swatch of her wig stuck on it 😑 #justsayin’
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