Techy (Equity member) son is off to New York for a few days and wants to see as many shows as he can fit in. However, he's seen how much the tickets are and is wondering whether to buy in advance or try to get them when he gets there, hopefully a bit cheaper.
Any good advice, please, on best way to get best, cheapest tickets in New York?
'This above all: to thine own self be true,'. Hamlet, Act 1, Scene 3.
my recommendation would be not to book too much in advance of your visit unless there's a hot ticket you're really keen to see. You can find deals on playbill.com and broadwaybox.com and they are ruthless about discounting stuff on TKTS. On which subject the South Street Seaport area is worth a visit and has it's own TKTS booth which opens earlier than the Times Square one and involves much less queueing.
Someone else pointed out that, for most of the playbill discounts, you can use them in person at the theatre and avoid the hefty online booking fees.
Worth checking the TKTS website and app as they will show what is discounting, and also look at TodayTix to see what discounts / day seats they are running.
Also - given he is working in theatre possibly he might be able to find someone to help him take advantage of TDF member discounts (which are significantly cheaper than normal TKTS discoutns) - www.tdf.org/nyc/10/tdf-membership
Even if you can't get day/rush/standing tickets for something you can get best prices from TKTS (the day before for some performances at Lincoln Centre TKTS which is much better than Times Square chaos) or the theatre box office without website fees on the day or the day before a performance.
Here is a list of Lottery/Rush/standing tickets. Sometimes if you don't win the actual lottery they will offer you great seats for a much cheaper price as well.