Guilty as charged! (Well, not the second bit, obvs.) I will own up to really liking that expression and think it's one of the better teenage nonsenses around at the moment. You have to say it whilst wearing a belt for a skirt and flicking your long, severely straightened hair back over your shoulder, whilst a gaggle of clones surround you chorusing "Ohmygodohmygodohmygodohmygod" for it to have the desired meaning.
"It is what it is" has me wanting to (at the risk of annoying longinthetooth) literally kill someone. Aaaaaggghhhhhhggghhhhh!
I hate the word artisan (and the very clumsy sounding artisanal) - not the word itself, and it's true meaning, but it's now used indiscriminately to indicate often a spurious, faux authenticity and usually with an unjustified price hike over something else that is supposedly more mass-produced.
Also, it now seems that if you stick the word 'craft' in front of anything you want to drink or eat, a similar smug, superiority of quality and purpose is implied. This obviously comes from craft beer (I still prefer proper real ale myself) but I've now seen the ludicrous term craft coffee at some cafes in London.
and the pretentious use of 'bespoke.'
There was a time when only tailors used the expression but now anything that's a little bit individual is bespoke.
I think in this case it should be a bit more "show, don't tell". Instead of a cake decorating company, for instance, taking up valuable space on their website saying they're passionate about cake decorating, they'd be better off showing you a great portfolio of previous decorations. And really, it's a bit silly for a cake decorating company to feel like they have to tell you that they're into cake decorating, because... well... they're a cake decorating company. It's fairly obvious.