I forgot too! Still managed to get a £10 seat, though further back than I'd usually go. (I'm hoping in my panic I successfully remembered which is TheatreMonkey's favourite seat, but even if I didn't, I'm back row so can elevate myself if necessary.)
This play looks intriguing but I have to say, the webpage is pretty indicative of something I find frustrating when deciding on new plays:
They give so little information about the play itself. There's no real synopsis or story outline, just a couple of vague sentences that don't really give much information on what the story is about at all. Plus then literally just a word on what type of play it is ('gripping'), and a single image.
I guess that these things are still in development when tickets go on sale, but some of these websites seem so vague as to be irrelevant, requiring audiences to base their decisions on prior knowledge about the people involved rather than the play itself: Do you know the star? Do you know the playwright? And so on.
I know that movies have arguably gone too far in terms of 'too much information' in trailers, but surely it's possible to give a little more information on what you want people to buy tickets for...
(I guess that this is probably less of an issue for some readers here, who are more seasoned theatre-goers than I am and have more experience interpreting these things, but anyway, that's my mini rant).
Forgot too till came here but yes £10 seats still around so rather good. I don't dare not book in case it's great but am on something of a run of not particularly liking new plays i've booked purely on the basis of an actor so hoping this bucks the trend.
The Almeida doing their differential pricing for people who want to see it late in the run again
Why do they do that? Supply and demand?
Only they can answer that, but my hunch is that it's to encourage people to book early in the run to encourage word of mouth, and then to charge more to people who might wait for reviews and only book if it's well-reviewed. But that's just a guess.
my hunch is that it's to encourage people to book early in the run to encourage word of mouth
Yes, sounds probable - I saw something on the Manchester Royal Exchange about sometimes having 'dynamic pricing' when there's high demand but I haven't really noticed them doing it (unless in their case it just meant more expensive Friday and Weekends)